PUSH / WHEN CUSTOMERS START WITH AI
When a customer asks AI who to choose, does it include your business?
Before visiting a website, a customer can ask ChatGPT: “Which company would you recommend for what I need?” Your competitors can appear before the customer even knows your name.
PUSH checks what AI assistants say when customers look for businesses like yours, compares you with relevant competitors, verifies important claims against documented facts, and shows you what to improve first.
Start with a free Snapshot or explore the paid Audit. Snapshot applications are reviewed before acceptance.
A strong offer still needs to be understood.
A competitor does not necessarily need a better product or service to be easier for an AI assistant to recommend. Its offer may be easier to understand and support with the information available.
If you do not examine these answers, you cannot tell whether your business is described correctly, which alternatives appear, or whether the problem deserves your budget.
This work is for business owners and marketing teams whose customers compare options before buying, booking or choosing a provider. Examples include a hotel, a product brand, a specialist service or a B2B supplier.
A full Audit makes sense when that comparison matters to a business decision and you can act on the findings.
What you receive
The Audit combines answers to agreed buyer questions collected more than once, checked business facts and competitor research. You receive:
- A short brief explaining the main findings and decisions.
- A detailed report with the evidence, reasoning and limits.
- A working document listing findings, proposed actions and how to check their results.
- A management discussion to review the conclusions and agree priorities.
What one finding could look like
Fictional example — not a client result or a measured improvement.
Customer’s question:
“Which supplier offers installation as well as delivery?”
What the AI answer says:
It describes your business as delivery-only.
What we verify:
Current service documents and your website confirm that installation is offered. An old public business profile still says delivery-only.
What we recommend:
Correct the outdated profile and check other public descriptions for consistency.
AI answers vary. We retain unfavourable results and separate what an answer said from what we verified and what remains uncertain. A wrong answer alone does not reveal its cause or prove lost sales.
Appearing in an answer is only part of the picture.
We assess these five questions separately. We do not combine them into one visibility score.
FOUND
Can the selected AI systems obtain useful public information about your business?
UNDERSTOOD
Do they describe your offer, locations and capabilities correctly?
TRUSTED
Is there credible evidence for the claims that matter to the customer?
RECOMMENDED
Do they include your business as a suitable choice when it meets the customer’s needs?
CHOSEN
Where data allows, can an enquiry, booking or sale be linked to the customer’s use of AI? Where the evidence is insufficient, that link remains unknown.
You know who is responsible for the work.
PUSH has worked across strategy, branding, websites, search and commercial communication since 2005.
Alexandru Burtea
Co-founder & Creative Director
Alexandru leads the engagement, reviews the interpretation of findings and remains your senior point of contact. Specialist collaborators join where the agreed work needs additional expertise.
Start with a first look or a fuller investigation.
AI Visibility Snapshot
A free first check for accepted applications. We ask the same six prepared buyer questions in two selected public AI systems or modes and record the twelve results. The questions are fixed before we see the answers. You receive a short, consultant-reviewed summary and one recommended next step.
It shows what happened in these checks. It does not measure your overall AI visibility or establish why you appear or are missing. It is not a full Audit or an implementation plan.
We accept applications where the question fits the Snapshot and we have capacity to deliver it.
AI Search & Recommendation Audit
A paid Audit to help you decide what to improve and where to invest. We examine buyer questions in repeated rounds, verify important facts and compare competitors to support a detailed assessment and priorities for action.
Before work begins, we confirm what we will examine, what you receive, how long it takes and the fixed fee. A Snapshot is not required first, and the Audit does not commit you to implementation.
We can review your enquiry now. New Audits begin only after final checks of our delivery process are complete and we have confirmed when your project can begin.